"Their flexibility and experience across many different cultures means
I can trust them with delicate situations in complete confidence."

Jillian Lavender, Publisher, Financial News Group, London.

Cross-Cultural Communication

Working in a multi-cultural environment is not a new phenomenon - organisations have been becoming increasingly global for many years. However when you add in the complexity of today's organisations and the rapid rate of change it makes the level of competence in communication processes key to success. It is also well known that when an individual is about to embark on work with a culture very different from their own they adopt a state of cultural alertness that enables them to be more conscious of the issues and avoid mistakes. Problems arise when an individual is working with a culture they consider to be very similar to their own - in this case the cultural differences hide below the surface and lead to more problems than is at first predicted.

Cross-cultural communication is not just about geographical cultures either: mergers and acquisitions create situations where two companies from the same geographical location need to work effectively together. If both have a distinct company culture this can lead to just as many issues as if they were from opposite sides of the world.

Not only do GDN Associates come from a variety of different cultural backgrounds, they have also experienced working with global organisations all over the world, enabling them to bring a high level of cultural sensitivity to every intervention.
Current news

Looking forward to another year of interventions and training delivered to a good mix of long-term clients, as well as new organizations in the GDN portfolio.
Sustainability is a word which is transitioning out of being confined exclusively to products. Increasingly organisations need to look at sustainability in human terms: how to have a workforce which is healthy, motivated and resilient; teams which can deliver today and in the future, no matter what that future looks like.
GDN is working closely with a number of companies on how to create manageable and sustainable workloads, as well as long term strategies with built in flexibility to navigate today's ever-changing business landscape.
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